Beauty Systems Group (BSG) is a network of stores and professional sales consultants selling exclusive professional salon brands to licensed beauty professionals. As the largest full-service beauty supplier in the world, BSG combines the strength and expertise of its large size with the flexibility of its independently managed divisions.
BSG began with 39 Victory stores in the Midwest, headquartered in Chicago. In 1996, Barnum Beauty Supply, an Ohio-based, full-service distributor, was added to form Beauty Systems Group.
Now covering most of the United States and Canada, Beauty Systems Group represents some of the industry's most important professional salon brands including Matrix, Redken, Paul Mitchell, L’Oréal Professionnel, Graham Webb, American Crew, Repêchage, Rusk, OPI and Creative Nail Design, to name just a few.