History Timeline

First Sally store opens in New Orleans.

Sally Beauty Supply began operations as a single store in New Orleans in 1964.

Alberto-Culver acquires Sally Beauty.

In 1969, consumer products company, Alberto-Culver, purchased what has grown to become an 11-store operation at Sally Beauty.

Michael Renzulli appointed to run Sally Beauty operations

Mike Renzulli, a former Philadelphia pharmacist, is employed at Alberto-Culver as a brand manager. Leonard Lavin asks Renzulli to move to New Orleans to head up Sally Beauty, a small cash-and-carry beauty supply store.

Sally Beauty Supply reaches 25 stores

During the 1970's, Sally Beauty began an aggressive rollout of stores and by 1978 had a total of 25 stores.

Sally Beauty headquarters moves to Denton, Texas

Sally headquarters moves to Denton, Texas. Between organic growth and acquisitions, store count reaches 119.

Sally acquires 39 professional-only beauty supply stores

Sally Beauty Company acquires 39 Victory Beauty Systems stores, a professional-only distributor, which would later become Beauty Systems Group (BSG).

Sally Beauty enters Europe and celebrates 500th store opening

Sally Beauty Supply enters its first International venture through the acquisition of 30 Ogee beauty stores based in the U.K. At home, Sally celebrates the opening of its 500th store and more than $130 million in sales and moves into its new Support Center at 3900 Morse Street in Denton.

Sally Beauty opens its 1,000th store

Through aggressive growth and acquisitions, Sally Beauty Supply reaches its 1,000th store opening.

Sally extends operations to Puerto Rico

Sally Beauty Company reaches $500 million in sales and expands operations to Puerto Rico.

Sally reaches 1,200th store mark

Sally Beauty Supply reaches 1,200 stores and launches "CelebHead", a national survey on best star hairstyles and consumer beauty trends. Sally Beauty Company acquires Bailey's Professional Beauty, adding sixteen stores to Beauty Systems Group and five stores to Sally Beauty Supply.

Sally Beauty expands into Germany and celebrates the 1,500th store mark

R.M. Barnum Beauty Supply and F.H. Loeffler are acquired and combined with Victory Beauty Supply to create Beauty Systems Group (BSG). Sally Beauty Supply expands its International footprint into Germany and celebrates the 1,500th store mark. Sally Beauty Company launches SallyCares, a philanthropic program to support breast cancer research, Cosmetology Advancement Foundation (CAF) scholarship fund and the Shelter Program, a program to help victims of domestic abuse.

Beauty Systems Group enters Canada via acquisition

Beauty Systems Group enters Canada via the acquisitions of Beauticians' and Jaguar. Net sales for Sally Beauty Supply reaches the $1 billion mark with 1,800 Sally stores.

Beauty Systems Group acquires Heil Beauty Supply

Beauty Systems Group acquires Heil Beauty Supply, a full-service distributor with 34 professional-only stores.

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Beauty Systems Group acquires Davidson Beauty Supply

Beauty Systems Group acquires Davidson Beauty Supply, a full-service distributor with 32 professional-only stores.

Sally Beauty Supply enters Mexico and BSG acquires Armstrong McCall

Sally Beauty Supply enters Mexico through a small acquisition. Sally's e-commerce website debuts featuring information and education for Sally's retail and professional customers. Sally Beauty stores number 2,300 and Beauty Systems Group purchases 130 Armstrong McCall franchised stores.

Beauty Systems Group acquires West Coast Beauty Supply

Sally Beauty Company breaks ground for a new 200,000-sq-ft Worldwide Support Center in Denton, Texas. Beauty Systems Group expands into the Western U.S. with the acquisition of West Coast Beauty Supply, a full-service distributor of professional beauty products with 123 stores.

Sally Beauty Supply enters Canada and reaches 2,400 stores worldwide

Sally Beauty Supply expands its presence to Canada. Sally continues its ongoing support of breast cancer research at City of Hope and presented a check for $100,000 at the annual gala event in Las Vegas bringing the total that Sally Beauty has raised to more than $3 million. Halle Berry wins Best Female Celebrity Hair in the Sally "CelebHead" consumer poll for the third year in a row. Sally Beauty reaches 2,400 stores and $1.4 billion in sales.

Sally Beauty Holdings moves into its new Denton, Texas headquarters.

Also in 2005, Beauty Systems Group entered the Los Angeles and Hawaiian marketplace to expand into the Western U.S. through the acquisition of 93 CosmoProf stores.

Sally Beauty Holdings [NYSE:SBH] becomes an independent public Company

In June 2006, Beauty Systems Group (BSG) acquired U.K. based Salon Success (www.salon-success.co.uk ). Salon Success is the sole U.K. distributor of Paul Mitchell Luxury Hair Care products.  On November 16, 2006 Sally Beauty Holdings becomes an independent public company and Gary Winterhalter is named President and CEO.

Sally Beauty acquires UK based Salon Services

In February 2007, Sally Beauty Holdings acquired Salon Services based in the UK providing a strong European presence for the Company. At the time of the acquisition, Salon Services had approximately 100 stores located in U.K, Ireland, Germany and Spain.

Sally Beauty acquires Belgium based Pro-Duo

In May 2008, Sally Beauty Holdings acquired Pro-Duo, a European distributor of professional beauty products. Pro-Duo is based in Belgium and as of the acquisition date, operated 40 stores in Belgium, France, and Spain. This acquisition provided the Sally Beauty Supply business an important geographic foothold throughout key areas of Continental Europe.


Sally Beauty Supply made its entre into South America through the acquisition of Chile-based InterSalon, based in Santiago, Chile. Today, the stores are branded Sally.

Also in 2009, Beauty Systems Group (BSG) acquired Schoeneman Beauty Supply, Inc., a leading full-service distributor of professional beauty products. At the time of the acquisition, the Company owned 43 professional-only beauty supply stores located in Pennsylvania, Southern New Jersey, Northern Delaware and West Virginia.

Sally reaches its 4,000th stores and BSG acquires Aerial

Sally Beauty Holdings opened its 4,000th store in Charlotte, North Carolina on July 19, 2010. The Company is now located in 11 countries around the world with annual revenue of $2.6 billion. In October 2010, Beauty Systems Group acquired Aerial Company, Inc., a leading distributor in the professional beauty products industry with 82 stores and 70 direct sales consultants in the Midwest region of the U.S.

Sally Beauty acquires Netherland based Floral Group

In November 2011, Sally Beauty Holdings, Inc. acquired Netherland based Kappersservice Floral B.V. and two related companies, Hair Zone B.V. and Exphair B.V. (the "Floral Group"). The Floral Group is headquartered in Eindhoven, Netherlands and operates three concepts in the beauty industry that serve the professional and retail consumer.

Belgium based Pro-Duo celebrates its 10th anniversary

Belgium based Pro-Duo celebrates its 10th anniversary. Pro-Duo is Europe's largest wholesale distributor of professional hair and beauty products with shops and catalogue sales in France, Belgium, Germany and Spain.


Sally U.K. opens its flagship store

Sally U.K. opens its three-story flagship store on Oxford Street in London

Sally Beauty opens its first store in Peru.

Sally Beauty Supply expanded its presence to Peru on January 28, 2014.

Sally Beauty opens its first store in Colombia
Sally Beauty Holdings opened their 5,000th store location in Fort Worth, TX