Beauty Systems Group

Beauty Systems Group

Beauty Systems Group (BSG) is a network of stores and Direct Sales Consultants selling exclusive professional salon brands to licensed beauty professionals.

Beauty Systems Group stores, branded as company-owned CosmoProf stores or Armstrong McCall franchise stores, along with its direct sales consultants, sell up to 10,000 professionally branded products including Paul Mitchell, Wella, Sebastian, Nioxin, Joico, ISO, Rusk, Aquage, Goldwell, Schwarzkopf and Kenra which are targeted exclusively for professional and salon use and resale to their customers.

  • BSG began with 39 stores in the Midwest and through organic growth and acquisitions is now the largest full service professional beauty products distributor in the world
  • BSG has over 1,300 CosmoProf and Armstrong McCall stores as well as approximately 950 Direct Sales Consultants in North America
  • Headquartered in Denton, Texas