Sally Beauty Holdings, Inc.

Employee Value Proposition

At SBH, we’re committed to building a culture of creativity, inclusion, and self-expression, driven by our purpose and values and supported by our leaders. We celebrate diversity, embrace individuality, and encourage innovation to create a positive work environment where you can thrive personally and professionally. Our Employee Value Proposition defines the experience of working at SBH and the culture we strive to create for all associates.

Our purpose:

TO INSPIRE A MORE COLORFUL, CONFIDENT, AND WELCOMING WORLD

Our values:

	BE YOURSELF. Come as you are—everyone is welcome here.
	BE AN INSPIRATION. Share your passion and knowledge with your team, your customers, the world.
	BE BOLD. Dive in. Move fast. Say yes.
	BE AN OWNER. Drive growth. Create your future.
	BE PART OF SOMETHING BIGGER. Take care of each other, our community, and our planet.

BENEFITS FOR ALL.

We’re proud to offer best-in-class benefits to both part-time and full-time associates. Offerings vary depending on hours worked, and include:

Hybrid work schedule
Employee discount on owned brand and external products
Medical, dental, vision, and pharmacy coverage
Employee Assistance Program including mental health counseling, available 24/7
Neurodivergence benefits and resources
401(K) plan with matching company contributions
Educational Assistance for college courses, degrees and job-related certifications (full-time associates)
LGBTQ+ supportive care and services

Caregiver Concierge empowering you to efficiently manage caregiving responsibilities*
Paid parental leave along with fertility and family planning programs and financial support for surrogacy and adoption services
Purchasing Power benefit allowing you to pay for products through payroll deduction
Flexible Spending Accounts for health care and dependent care, and Health Spending Accounts
Employee Emergency Fund providing grants for unforeseen emergencies with significant financial impact

October 2025

BE YOURSELF. EVERYONE IS WELCOME HERE.

We’re committed to building a truly diverse, inclusive company focused on listening to what our associates need and want, and on inclusive hiring, training, and development.

Dress code that lets you express yourself
Cultural celebrations and communications from our Employee Resource Groups—Black Diamond, Diverse Abilities Allies, EmpowHer, House of Colorful Creations, Somos, and Vets
Inclusive HR system, policies, and practices
Cultural training for all leadership and associates
Inclusive Recruitment Training for Hiring Managers
Extensive career development tools

90%

of associates agree that SBH is committed to diversity, inclusion, and belonging.

88%

of associates believe that diverse types of people are able to work well together at SBH.

90%

of associates believe that everyone on their team can succeed to their full potential, no matter who they are.

Source: SBH Engagement Survey, May 2025

BE AN INSPIRATION.

Our new Support Center headquarters is designed to create a modern, welcoming work environment that fosters collaboration, inspires innovation, and serves as a hub for culture and community.

Access to exclusive onsite Sally Beauty and Cosmo Prof stores
Complimentary onsite salon services
Onsite events ranging from cultural and charitable celebrations to brand and product launches
Covered parking and convenient to transit
Extensive onsite food options from homemade pizza to sushi
Onsite Starbucks and convenience-style snack shop
SBH Swag Store to help you show off your style
Inclusive bathrooms
EV chargers and low-emissions vehicle parking

BE AN OWNER. CREATE YOUR FUTURE.

As a learning culture, we’re committed to investing in your career through opportunities for continuous education, improvement, and growth. We work to create a non-hierarchical environment built on trust, empathy, and genuine care for others and driven by supportive, readily accessible leaders.

Access to more than 24,000 online courses from industry-leading LinkedIn Learning
Greenhouse Leadership Program combining innovative curriculum with real-world applications
Mentorship programs
Academies designed to grow skills and competencies
Annual internship programs for students
Unique career opportunities with many types of roles in different departments
Regular Town Halls to get real-time updates on our business, new initiatives, and successes
In-person team meetings, summits, and holiday events to build connections

BE PART OF SOMETHING BIGGER.

We have a responsibility to take care of each other, our community, and our planet. Our SBH Going Green initiatives focus on improving our long-term sustainability and reducing our environmental impact.

Our SBH Inspires Foundation is committed to uplifting and providing support for the communities we serve. We focus on standing up to domestic violence and abuse by providing support to victims and their loved ones. Since salons are often a place of refuge for victims, and our stores can serve as a source of information, SBH is uniquely positioned to connect victims with immediate and ongoing help through our nonprofit partners.