Sally Beauty Transforms Loyalty Program and Unveils Sally Beauty Rewards
Exciting Incentives Program Delivers a Connected and Personalized
Experience and More Perks to Savvy Sally Beauty Shoppers
DENTON, Texas--(BUSINESS WIRE)--
Beloved by beauty professionals, stylish consumers and DIY hair care
experts, Sally Beauty energizes shopping passion through an exciting new
loyalty program, Sally Beauty Rewards. After running successful pilot
programs in Florida and Georgia since 2017, Sally Beauty Rewards
launched nationwide to all Sally Beauty customers on October 22, 2018.
With the launch of this modern concept, Sally Beauty celebrates its hair
and beauty enthusiasts through a makeover of its former Beauty Club
Program.
Sally Beauty knows its customers are rewards-motivated and want a more
personalized experience with more bonuses and exclusive perks. Through
Sally Beauty Rewards, Sally Beauty delivers on this desire. This robust
new program engages with customers by giving them enhanced offers and
valuable certificates they can use like cash on products at Sally Beauty.
Chris Kobus, group vice president, marketing and digital for Sally
Beauty, highlights this dynamic direction, “The passion for our brand
and commitment to our customers must shine in all we do – Sally Beauty
Rewards is just the beginning. We want everyone who interacts with us to
see and feel the energy and excitement around Sally Beauty. I believe
this is a game changer for us and those eager about the opportunity to
earn cash toward free products.”
What’s New?
Sally Beauty Rewards is an exclusive celebration of this community and
provides members valuable benefits.
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Current Beauty Club members are automatically enrolled and will
receive a $5 reward and points based on their activity in Beauty Club.
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There is no annual membership fee, and new members receive a $5 reward
certificate just for joining!
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Members earn 10 points for every $1 spent at Sally Beauty or
SallyBeauty.com.
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Members receive a $5 reward certificate for every 500 points ($50
spent), which can be used like cash on products at Sally Beauty.
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There is an Elite Membership, a top tier where members earn 25 percent
more with every dollar they spend, and each Elite member receives free
shipping on SallyBeauty.com orders. Members achieve Elite status after
spending $200 in a year.
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Sally Beauty Rewards members receive double points during their
birthday month and other personalized deals and offers throughout the
year.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty
retailer and distributor of professional beauty supplies with revenues
of approximately $3.9 billion annually. Through the Sally Beauty Supply
and Beauty Systems Group businesses, the Company sells and distributes
through 5,170 stores, including 184 franchised units, and has operations
throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru,
the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and
Germany. Sally Beauty Supply stores offer up to 8,000 products for hair,
skin, and nails through professional lines such as OPI®,
China Glaze®, Wella®, Clairol®, Conair®
and Hot Shot Tools®, as well as an extensive selection of
proprietary merchandise. Beauty Systems Group stores, branded as
CosmoProf or Armstrong McCall stores, along with its outside sales
consultants, sell up to 10,500 professionally branded products including
Paul Mitchell®, Wella®, Matrix®,
Schwarzkopf®, Kenra®, Goldwell®, Joico®
and Aquage®, intended for use in salons and for resale by
salons to retail consumers. For more information about Sally Beauty
Holdings, Inc., please visit sallybeautyholdings.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20181023006012/en/
Sally Beauty Holdings, Inc.
Jeff Harkins, 940-297-3877
Investor
Relations
Source: Sally Beauty Holdings, Inc.